{"id":1010,"date":"2026-03-20T19:32:15","date_gmt":"2026-03-20T19:32:15","guid":{"rendered":"https:\/\/book.mikescottlew.com\/?p=1010"},"modified":"2026-04-02T22:13:06","modified_gmt":"2026-04-02T22:13:06","slug":"sick-to-siiiick-tylenol","status":"publish","type":"post","link":"https:\/\/book.mikescottlew.com\/?p=1010","title":{"rendered":"Tylenol"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sick To Siiiick<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | Tylenol wanted to reach a newer, younger audience so we created Sick To Siiiick and worked with DJs Loud Luxury to produce Sick Beats, a new EDM track made from real sounds of sickness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognition | CMA Awards (2025 Silver) | Campaign Cup (Semi Finalist 2025)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tylenol SickBeats\" src=\"https:\/\/player.vimeo.com\/video\/1175196210?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pro-Level Care<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | Tylenol looked to create a campaign that connected hockey and pain relief, but do it in a way that spoke to real fans. Working with professional hockey players like Nathan MacKinnon and Leon Draisaitl, we developed Pro-Level Care, a broadcast campaign that shows NHL Superstars helping those who need a bit of pain relief. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tylenol Pro Level Care Laundry\" src=\"https:\/\/player.vimeo.com\/video\/1120954088?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tylenol Pro Level Care Tissue\" src=\"https:\/\/player.vimeo.com\/video\/1120954364?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Digital, Social<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpmdr_menu":0,"wpmdr_menu_extended":{"individualPostRemove":1,"individualPostRemoveDate":1,"individualPostRemoveAuthor":1,"individualPostYoastRemovePublished":1,"individualPostYoastRemoveModified":1},"footnotes":""},"categories":[3,4,11,29],"tags":[20],"class_list":["post-1010","post","type-post","status-publish","format-standard","hentry","category-broadcast","category-digital","category-social","category-work","tag-packaged-goods"],"_links":{"self":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1010"}],"version-history":[{"count":5,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1010\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1010\/revisions\/1027"}],"wp:attachment":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}