{"id":1018,"date":"2026-03-20T19:51:12","date_gmt":"2026-03-20T19:51:12","guid":{"rendered":"https:\/\/book.mikescottlew.com\/?p=1018"},"modified":"2026-05-19T17:57:16","modified_gmt":"2026-05-19T17:57:16","slug":"climate-friendly-google","status":"publish","type":"post","link":"https:\/\/book.mikescottlew.com\/?p=1018","title":{"rendered":"Google"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Climate Friendly Decisions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | Google needed a campaign that reminds users how environmentally conscious some of their everyday features are. So, we created Climate Friendly Decisions, a series of short stories that focus on Google Maps, Hotel Searches, and Bike Routes inspired by real life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ben - Google\" src=\"https:\/\/player.vimeo.com\/video\/1124307512?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Priya - Google\" src=\"https:\/\/player.vimeo.com\/video\/1124308116?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google AI Neighbourhood<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | Google was working to destigmatize their work with AI, so we helped them create a mini town inside Collision Toronto&#8217;s main hall that was completely inspired by artificial intelligence. The town included an interactive art gallery, basketball court, library and a fully functioning coffee shop all powered by Google tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Colission\" src=\"https:\/\/player.vimeo.com\/video\/1175192802?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | Each year we help Google put on a show called YouTube Features which brings Canada&#8217;s top media professionals together to educate, and more importantly, entertain them for a night of innovation and networking.<br><br>Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"YouTube Features\" src=\"https:\/\/player.vimeo.com\/video\/1175193582?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Broadcast, Digital, Social<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpmdr_menu":0,"wpmdr_menu_extended":{"individualPostRemove":1,"individualPostRemoveDate":1,"individualPostRemoveAuthor":1,"individualPostYoastRemovePublished":1,"individualPostYoastRemoveModified":1},"footnotes":""},"categories":[3,4,29],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","hentry","category-broadcast","category-digital","category-work"],"_links":{"self":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1018"}],"version-history":[{"count":5,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1018\/revisions"}],"predecessor-version":[{"id":1159,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1018\/revisions\/1159"}],"wp:attachment":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}