{"id":1095,"date":"2026-04-02T20:06:20","date_gmt":"2026-04-02T20:06:20","guid":{"rendered":"https:\/\/book.mikescottlew.com\/?p=1095"},"modified":"2026-05-19T16:47:12","modified_gmt":"2026-05-19T16:47:12","slug":"fanduel","status":"publish","type":"post","link":"https:\/\/book.mikescottlew.com\/?p=1095","title":{"rendered":"FanDuel"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">We All Speak Footy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | As Canada got ready to host the World Cup, FanDuel needed a way to reach a global audience of true fans. We All Speak Footy is a campaign designed to capture the emotional language we all communicate with when it comes to the drama of watching international football.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FanDuel World Cup | We All Speak Footy\" src=\"https:\/\/player.vimeo.com\/video\/1193664911?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hockey Hits Different<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | FanDuel needed a way to launch their new hockey betting features, so the team and I developed a campaign that takes the emotion of what it&#8217;s like when you&#8217;re favourite team scores a game winner and combined it with what it looks like to win a big bet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FanDuel Hockey Hits Different\" src=\"https:\/\/player.vimeo.com\/video\/1120941913?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Kick of Destiny<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | Canadian law prohibits the use of celebrities and sports figures in online gaming commercials, so when FanDuel Canada needed a Super Bowl campaign that drove fans to the US-based Kick of Destiny, we came up with a way to talk about event without really talking about the event. We created the Town of Destiny, where everyone treats the Kick of Destiny like it&#8217;s more important than the Super Bowl. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FanDuel Kick of Destiny Pre Game\" src=\"https:\/\/player.vimeo.com\/video\/1120940995?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FanDuel Kick of Destiny Game Day\" src=\"https:\/\/player.vimeo.com\/video\/1120941423?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">MAJOR LEAGUE BASEBALL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | FanDuel was keen to show off their brand new Major League Baseball betting options, specifically the ability to bet LIVE as the action happens. So, we built a series of spots designed to showcase the interface within the context of a live baseball game. All the action, all the drama, all the excitement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FanDuel Major League Baseball\" src=\"https:\/\/player.vimeo.com\/video\/1186284139?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Broadcast, Digital<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,29],"tags":[25],"class_list":["post-1095","post","type-post","status-publish","format-standard","hentry","category-broadcast","category-digital","category-work","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1095"}],"version-history":[{"count":7,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1095\/revisions"}],"predecessor-version":[{"id":1152,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1095\/revisions\/1152"}],"wp:attachment":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}