{"id":1132,"date":"2026-04-04T20:18:53","date_gmt":"2026-04-04T20:18:53","guid":{"rendered":"https:\/\/book.mikescottlew.com\/?p=1132"},"modified":"2026-04-04T20:21:44","modified_gmt":"2026-04-04T20:21:44","slug":"benylin","status":"publish","type":"post","link":"https:\/\/book.mikescottlew.com\/?p=1132","title":{"rendered":"Benylin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Project | Pain relief brands in Canada were looking to reach younger audiences and Benylin was no different. After the breaking down some of the existing brand elements, my team and I recommended that Beny, the brand mascot, could use a bit of a makeover. This spot reintroduces Beny, his new personality, and his updated look to a new audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Meet Beny - Benylin\" src=\"https:\/\/player.vimeo.com\/video\/1124305205?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Broadcast, Digital<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpmdr_menu":0,"wpmdr_menu_extended":{"individualPostRemove":1,"individualPostRemoveDate":1,"individualPostRemoveAuthor":1,"individualPostYoastRemovePublished":1,"individualPostYoastRemoveModified":1},"footnotes":""},"categories":[3,4,29],"tags":[20],"class_list":["post-1132","post","type-post","status-publish","format-standard","hentry","category-broadcast","category-digital","category-work","tag-packaged-goods"],"_links":{"self":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1132"}],"version-history":[{"count":3,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":1135,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/1132\/revisions\/1135"}],"wp:attachment":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}