{"id":715,"date":"2020-02-07T18:36:18","date_gmt":"2020-02-07T18:36:18","guid":{"rendered":"https:\/\/book.mikescottlew.com\/?p=715"},"modified":"2026-04-07T15:39:10","modified_gmt":"2026-04-07T15:39:10","slug":"farm-tough-f-150","status":"publish","type":"post","link":"https:\/\/book.mikescottlew.com\/?p=715","title":{"rendered":"Ford"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Farm Tough<\/h2>\n\n\n<p>Project | In an environment where conversations around toughness and strength reign, we found a new way to connect with truck audiences.<\/p>\n<p>Role | Writer<\/p>\n<p>Recognition | Shorty Award Large Brand Prestige (2015 Finalist) | Internet Advertising Awards &#8211; Outstanding Achievement in Social Media (Winner 2015)<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/118585338\" width=\"635\" height=\"357\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\">Truck Versus Drone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project\u00a0| The Ford F-150 is described as a \u201cgame changer,\u201d so we profiled\u00a0someone who\u2019s changing his\u00a0own profession. In an effort to demonstrate how the new truck allows industry leaders to push the boundaries of their own expertise, we put Canada\u2019s most decorated drone pilot to the ultimate test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Writer<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ford F-150 Drone Landing\" src=\"https:\/\/player.vimeo.com\/video\/123951240?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mustang Generations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | How do you celebrate 50 years of power, excellence, and automotive grace? To commemorate the 50th Anniversary of the iconic Ford Mustang\u00a0we celebrated pop culture and style through six generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Writer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognition | Adapted globally<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mustang:  6 Gears. 6 Generations.\" src=\"https:\/\/player.vimeo.com\/video\/92483388?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">An F-150 Father&#8217;s Day<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | We wanted to make&nbsp;an emotional connection to truck fans by tapping into their family relationship and how much pride they have in spending time with their kids.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Writer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognition | Adapted in the US<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"An F-150 Father&#039;s Day\" src=\"https:\/\/player.vimeo.com\/video\/99469179?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Digital, Social<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpmdr_menu":0,"wpmdr_menu_extended":{"individualPostRemove":1,"individualPostRemoveDate":1,"individualPostRemoveAuthor":1,"individualPostYoastRemovePublished":1,"individualPostYoastRemoveModified":1},"footnotes":""},"categories":[4,8,11,29],"tags":[13],"class_list":["post-715","post","type-post","status-publish","format-standard","hentry","category-digital","category-feature","category-social","category-work","tag-auto"],"_links":{"self":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=715"}],"version-history":[{"count":10,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/715\/revisions"}],"predecessor-version":[{"id":1144,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/715\/revisions\/1144"}],"wp:attachment":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}