{"id":718,"date":"2014-02-09T12:52:07","date_gmt":"2014-02-09T12:52:07","guid":{"rendered":"https:\/\/book.mikescottlew.com\/?p=718"},"modified":"2026-04-02T22:14:21","modified_gmt":"2026-04-02T22:14:21","slug":"kiss-ipf-goodbye-cpff","status":"publish","type":"post","link":"https:\/\/book.mikescottlew.com\/?p=718","title":{"rendered":"CPFF"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Kiss IPF Goodbye<\/h2>\n\n\n<p>Client |\u00a0Canadian Pulmonary Fibrosis Foundation<\/p>\n<p>Project\u00a0|\u00a0Using Facebook, Twitter, YouTube, and a microsite, we developed a 1-to-1 social media share campaign to help drive awareness and donations to Pulmonary Fibrosis.<\/p>\n<p>Role | Writer<\/p>\n<p>Recognition | SABRE Awards &#8211; Canadian Campaign of the Year (Winner 2015)<\/p>\n<p><a href=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/ipf_landing.jpg\" rel=\"lightbox[718]\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-719\" src=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/ipf_landing.jpg\" alt=\"ipf_landing\" width=\"1040\" height=\"2060\" srcset=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/ipf_landing.jpg 1040w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/ipf_landing-76x150.jpg 76w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/ipf_landing-151x300.jpg 151w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/ipf_landing-517x1024.jpg 517w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_fb_rev.jpg\" rel=\"lightbox[718]\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-721\" src=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_fb_rev.jpg\" alt=\"cpff_fb_rev\" width=\"1440\" height=\"848\" srcset=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_fb_rev.jpg 1440w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_fb_rev-150x88.jpg 150w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_fb_rev-300x177.jpg 300w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_fb_rev-1024x603.jpg 1024w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_twit_rev.jpg\" rel=\"lightbox[718]\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-723\" src=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_twit_rev.jpg\" alt=\"cpff_twit_rev\" width=\"1440\" height=\"848\" srcset=\"https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_twit_rev.jpg 1440w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_twit_rev-150x88.jpg 150w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_twit_rev-300x177.jpg 300w, https:\/\/book.mikescottlew.com\/wp-content\/uploads\/2015\/02\/cpff_twit_rev-1024x603.jpg 1024w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Digital, Social<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11,29],"tags":[15],"class_list":["post-718","post","type-post","status-publish","format-standard","hentry","category-digital","category-social","category-work","tag-notforprofit"],"_links":{"self":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=718"}],"version-history":[{"count":10,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/718\/revisions"}],"predecessor-version":[{"id":1064,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/718\/revisions\/1064"}],"wp:attachment":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}