{"id":929,"date":"2020-08-09T15:50:26","date_gmt":"2020-08-09T15:50:26","guid":{"rendered":"https:\/\/book.mikescottlew.com\/?p=929"},"modified":"2026-04-02T22:13:22","modified_gmt":"2026-04-02T22:13:22","slug":"lululemon-abc-pants","status":"publish","type":"post","link":"https:\/\/book.mikescottlew.com\/?p=929","title":{"rendered":"lululemon"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">ABC Pants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Project | lululemon was getting ready to release a new pair of pants for men that contained their revolutionary Anti Ball Crushing (ABC) technology. We created this video to show fans on social channels the advantages of ABC technology  in a fun and interesting way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role | Writer &amp; Creative Director<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"lululemon - ABC Pants\" src=\"https:\/\/player.vimeo.com\/video\/352955416?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Digital, Social<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11,29],"tags":[23],"class_list":["post-929","post","type-post","status-publish","format-standard","hentry","category-digital","category-social","category-work","tag-clothing"],"_links":{"self":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=929"}],"version-history":[{"count":4,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/929\/revisions"}],"predecessor-version":[{"id":1033,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=\/wp\/v2\/posts\/929\/revisions\/1033"}],"wp:attachment":[{"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/book.mikescottlew.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}