Client | Sporting Life

Project | The Sporting Life 10K is the only race in Toronto where 100% of all the money raised goes towards helping kids with cancer go to summer camp. So to increase run participation, fundraising efforts, and awareness of Camp Oochigeas we rebranded the run down Yonge Street as the “Easiest Decision You’ll Make All Year.” We created online videos, TV spots, print ads, and redesigned the medal and shirt.

Role | Writer