Client | OUTtv

Project | OUTtv, the world’s largest provider of LGBTQ streaming content, had recently purchased the rights to Dragula – a reality show that mixes the theatrics of horror movies with the costume design of Drag Race. We were tasked to create a digital and social campaign that introduced new fans to the show, while promoting OUTtv as the show’s network. Our solution was to connect with the passionate fans and turn to the front page of the Internet. We created a series of personalized videos that spoke directly to Reddit users while promoting the latest episode.