Client | Bothwell Cheese

Project | An independent Canadian cheese company was ready to make a big national splash for the first time in their brand’s existence. They asked our team to develop a way to not only introduce their name to Canadian cheese lovers, but also show off a brand new type of cheese. Our solution wasn’t to advertise the product, instead we made cheese entertainment and called it The Cheese Channel complete with 4 different shows.

Role | Writer & Creative Director