Sick To Siiiick
Project | Tylenol wanted to reach a newer, younger audience so we created Sick To Siiiick and worked with DJs Loud Luxury to produce Sick Beats, a new EDM track made from real sounds of sickness.
Role | Creative Director
Recognition | CMA Awards (2025 Silver) | Campaign Cup (Semi Finalist 2025)
Pro-Level Care
Project | Tylenol looked to create a campaign that connected hockey and pain relief, but do it in a way that spoke to real fans. Working with professional hockey players like Nathan MacKinnon and Leon Draisaitl, we developed Pro-Level Care, a broadcast campaign that shows NHL Superstars helping those who need a bit of pain relief.
Role | Creative Director