Hockey Hits Different
Project | FanDuel needed a way to launch their new hockey betting features, so the team and I developed a campaign that takes the emotion of what it’s like when you’re favourite team scores a game winner and combined it with what it looks like to win a big bet.
Role | Creative Director
The Kick of Destiny
Project | Canadian law prohibits the use of celebrities and sports figures in online gaming commercials, so when FanDuel Canada needed a Super Bowl campaign that drove fans to the US-based Kick of Destiny, we came up with a way to talk about event without really talking about the event. We created the Town of Destiny, where everyone treats the Kick of Destiny like it’s more important than the Super Bowl.
Role | Creative Director