Farm Tough
Project | In an environment where conversations around toughness and strength reign, we found a new way to connect with truck audiences.
Role | Writer
Recognition | Shorty Award Large Brand Prestige (2015 Finalist) | Internet Advertising Awards – Outstanding Achievement in Social Media (Winner 2015)
Truck Versus Drone
Project | The Ford F-150 is described as a “game changer,” so we profiled someone who’s changing his own profession. In an effort to demonstrate how the new truck allows industry leaders to push the boundaries of their own expertise, we put Canada’s most decorated drone pilot to the ultimate test.
Role | Writer
Mustang Generations
Project | How do you celebrate 50 years of power, excellence, and automotive grace? To commemorate the 50th Anniversary of the iconic Ford Mustang we celebrated pop culture and style through six generations.
Role | Writer
Recognition | Adapted globally
An F-150 Father’s Day
Project | We wanted to make an emotional connection to truck fans by tapping into their family relationship and how much pride they have in spending time with their kids.
Role | Writer
Recognition | Adapted in the US