YouStyle
Project | Weight Watchers was using TV and print media to lean heavily into statistics and weight loss numbers, but to resonate well in the digital and social space, they needed to change their message significantly. We worked with them to redefine what Weight Watchers is online by focusing on the people who live the program every single day and giving them a platform to share their stories and develop a true online community.
Role | Writer & Creative Director
Just Watch Me
Project | Weight Watchers needed a way to empower those looking to commit to a program, so my team and I developed a digital campaign called Just Watch Me that focused on the retelling of real members and their weight loss journeys.
Role | Writer & Creative Director